Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success Publisher: NOLO | ISBN: 0873379306 | edition 2003 | CHM | 240 pages | 13,5 mb
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: *encourage customers to spread the good word about your business *attract new customers and gain their trust *turn dissatisfied customers into loyal supporters...