Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book, readers will learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to all the markets and avoid the pitfalls of traditional 'greening'and 'sustainability'strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques that can be used to recharge innovation, growth, and profitability in enterprise.